Privacy Policy
E-Mall World operates as a marketplace "Intermediary" under Section 79 of the IT Act, 2000. We act as a "Data Fiduciary" ensuring your data is processed legally, fairly, and transparently.
Data Collection
Personal, shop, legal documents & financial details
Data Security
256-bit SSL encryption & restricted access controls
Your Rights
Access, correction & grievance redressal under Indian Law
01. Introduction
Welcome to E-Mall World. We respect your privacy and are committed to protecting your personal and business data. This Privacy Policy explains how we collect, use, and safeguard your information during the registration and selling process in accordance with Indian Laws.
This policy is compliant with the Digital Personal Data Protection (DPDP) Act, 2023 and the Information Technology Act, 2000, along with the Consumer Protection (E-Commerce) Rules, 2020.
Zero-Sale Policy: We NEVER sell or trade your personal or business data to third-party marketing firms. Your data is only shared with authorized partners essential for completing transactions.
02. Data Collection
To onboard you as a verified seller or customer, we collect the following information as per Section 43A of the IT Act:
Personal InformationCORE
- Full Name
- Email Address
- Mobile Number
- Account Password
Shop DetailsSELLER
- Shop Name & Description
- Physical Address (GPS/Location)
- Operating Hours
- Business Category
Legal & Identity DocumentsKYC
- Aadhaar Card (Encrypted/Redacted)
- PAN Card
- GSTIN (where applicable)
- Mandatory KYC as per E-Commerce Rules 2020
Financial DetailsPAYOUT
- Bank Account Number
- IFSC Code
- Beneficiary Name
- For secure payment settlements
03. Purpose of Data Processing
Under the DPDP Act 2023, we process your data for the following specific purposes:
Seller Operations
- Identity Verification: To verify your legal identity and business authenticity
- Payouts & Settlements: To transfer sales earnings to your verified bank account
- Consumer Trust: To display shop details (Name & Location) as required by E-Commerce Rules 2020
- Operational Communication: Order updates, policy changes, and technical support
Customer Operations
- Order Processing: Name, email, delivery address & contact number
- Payment Security: No credit/debit card details stored; PCI-DSS compliant gateways
- Anonymity: Browse without identity until purchase
- Data Rights: Access, update, or request deletion under DPDP Act 2023
04. Data Sharing & Security
Authorized Third Parties
We only share your data with essential partners like Payment Gateways and Logistics (Courier) companies to fulfill orders.
Zero-Sale Policy
We DO NOT sell your personal or business data to third-party marketing agencies.
Data Security
All sensitive information (Bank details/ID Proofs) is stored in encrypted format to prevent unauthorized access.
Legal Requests
We may disclose information to government or law enforcement agencies if required by a court order or under the IT Rules.
05. Security Standards
We implement strong protection measures to safeguard your data:
Technical Security
- 256-bit SSL Encryption
- Industry-Standard Security Protocols
- Encrypted Data Storage
- PCI-DSS Compliant Payment Gateways
Operational Security
- Authorized Employee Access Only
- Data Minimization Principle
- Regular Security Audits
- Aadhaar Stored in Encrypted/Redacted Format
06. Data Retention & Deletion
Active Accounts
We retain your data as long as your account is active on the platform.
Statutory Requirements
Following account deletion, certain records (Tax Invoices, KYC) are retained for up to 8 years to comply with Indian Tax (GST) and Audit laws.
07. Your Rights
Under Indian Law, you have the following rights as a Data Principal:
Right to Access & Correction
You can view and update your information anytime via the Seller Dashboard or Customer Account settings.
Right to Erasure
You can request deletion of your data. Upon request, we will delete your data except what is legally required to retain.
Grievance Redressal
If you have any privacy concerns, you can contact our Grievance Officer as per the IT Act guidelines.
08. Children's Privacy
Section 9, DPDP Act 2023
- Age Restriction: E-Mall World is intended for users who are 18 years or older. We do not knowingly collect data from minors.
- Safe Guarding: If it is discovered that a minor has provided personal information without parental consent, we will delete such data immediately upon notification.
- Zero-Targeting: We do not engage in tracking, behavioral monitoring, or targeted advertising directed at children.
- Parental Rights: Parents/guardians who believe their child has provided us with personal data should contact us immediately at legal@emallworld.com.
09. Grievance Redressal
In accordance with the IT Act and Consumer Protection Rules, any grievances related to data privacy or platform usage should be directed to our Grievance Officer:
Grievance Officer
Yogi Jani
E-Mall World HQ
Contact Details
legal@emallworld.com
308, Sumeru Prime, Bhavnagar, Gujarat 364002
Response Time: We acknowledge complaints within 48 hours and resolve within 15 days.
Sections
Seller Declaration
By registering on E-Mall World, you agree that you are providing your Aadhaar, PAN, and Bank details voluntarily for business verification and receiving payments.
Need Clarification?
Contact our Grievance Officer at legal@emallworld.com for any privacy queries.
Compliance: DPDP Act 2023, IT Act 2000, & Consumer Protection (E-commerce) Rules 2020
Jurisdiction: Bhavnagar, Gujarat, India
© 2026 E-Mall World. All rights reserved.